Good Advice: Do Business Better with Blake Binns
Good Advice: Do Business Better with Blake Binns
#71 - Dr. Ray Cros on Small Business Culture, Introspection, and Empathy

Dr. Ray Cros tells the story of how he took his dental practice, Cros Dental, from the brink of failure and turned it into the obvious choice for premium dental care in Rancho Mirage, CA. With disengaged employees who were always out “sick”, dwindling customers, and shaky revenue, Ray made a bold move to save his business. He set aside his ego, looked his team in the eyes, and asked a simple question. “As the leader, what do I need to change?” Ray’s story is a powerful one on how the best leaders are introspective, and how his focus on empathy and culture have built Cros Dental into a flourishing business with over 80 5-star. 

Want to know more? Connect with Ray on LinkedIn or visit his website,