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Are you too close to your business? When you get feedback from unhappy customers, do you lean in… or do you disregard with, “They just didn’t get it.” Not all bad experiences are flukes. Not all criticisms can be explained by, “That’s not our customer anyway.” We love our businesses. We’re passionate about them. Close to them. Which means we struggle with one simple thing. Objectivity.
We talk through objectivity and navigating the blind spots that are holding our businesses back.
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