Who Are Your 1,000 Raving Fans?
A highly profitable, sustainable business doesn?t need millions of customers. The data tells us that your business only needs 1,000 Raving Fans. These are the highly engaged, loyal customers who love your brand. It?s the people who buy from you again and again, and who love telling their friends about you. Not just that — your Raving Fans are also your employees — it?s the team members you can trust. It?s the ones who are highly motivated, high performing, and who deeply care about the business, maybe more than you do.
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?PEOPLE WANT A REASON TO GIVE EVERYTHING THEY HAVE ? SO GIVE THEM THAT COMPELLING REASON. ? There?s a thousand different conversations you can have about your company and its External Strategy, including its ability to drive healthy revenue. After all, it?s 2019 ? a...
It?s 2001. If you?re like me, you?re driving around with a big black soft-case of CDs on the floorboard of your car. It has dozens of pages, full of several sleeves for you to hold your favorite music. Maybe you?ve organized your case. Maybe it?s alphabetical. Maybe...
?HOPE IS COUNTER-PRODUCTIVE TO YOUR BUSINESS. IN FACT, IT?S DOWNRIGHT INSIDIOUS IN ITS ABILITY TO PARALYZE YOUR GROWTH. IT?S AN INCREDIBLY WELL-MEANING TRAIT, BUT THAT?S ABOUT AS MUCH CONFIDENCE I?LL GIVE IT.? It?s 9 AM and I?m grabbing coffee at my favorite hotspot...